|
QUANTITATIVE RESEARCH
Survey and techniques
- Advertising pre- and post- tests
- Awareness and image
- Benchmark studies
- Political polling
- Concept and positioning studies
- Diaries, postal surveys
- Face-to-face interviews
- Home use test
- In-hall tests
- Omnibus surveys
- Panel studies
- Product and packaging tests
- Shelf test
- Telephone interviews
- Usage and awareness studies
|
QUALITATIVE RESEARCH
Survey and techniques
- B2B surveys
- Desk research
- Exit Polls
- Expert interviews
- Focus group discussion
- In-depth interviews
- Media monitoring and planning
- Participant Observations
- Projective group discussions
- Promotion tests
- Semi-structured interviews
|
